Exposition

'Beware the Danger of Merging': Conceptual Blending and Cognitive Dissonance in the work of IOU Theatre (2015)

Deborah Middleton, Tim Moss (co-author)

About this exposition

This exposition introduces and analyses the work of British-based IOU Theatre, a company that has been exploring intermedial theatre and installation since 1976. IOU's work, we suggest, is characterised by their particular strategies for juxtaposing or fusing images, materials, and artistic media. We explore this aspect of IOU's practice through the lens of emergent cognition by drawing on Fauconnier and Turner's (2002) theory of conceptual blending. While Fauconnier and Turner's work applies broadly to the process underlying many cognitive acts, their model enables us to develop a nuanced understanding of IOU's particular creative 'blends' and to identify a 'resistance to the blend’ that proves essential to the IOU aesthetic. The authors have included first-person accounts of some of their own cognitive experiences in response to IOU's work as a way to track the application of conceptual blending in the reception and analysis of an artistic artefact or experience. The exposition both introduces to a wider readership examples of IOU's oeuvre and proposes a reading of conceptual blending as a tool for understanding creative processes, analysing artistic artefacts, and discussing audience reception – in works that particularly exploit creative collisions of imagery or media. In this way, it is our intention to contribute to artistic research a methodology for analysis and a lens through which some key artistic strategies can be illuminated. Our approach may be of interest to those concerned with the making, analysis, or reception of artistic work that is intermedial in the broadest sense.
typeresearch exposition
keywordstheatre, bisociation, performance, IOU, intermedia, conceptual space, conceptual blending, alternative theatre, visual art, fusion, emergent cognition, blending, experiential art, audiences, live art, reception
date01/01/2015
statuspublished
affiliationUniversity of Huddersfield, UK
urlhttps://www.researchcatalogue.net/view/49027/49028
doihttps://doi.org/10.22501/jar.49027
published inJournal for Artistic Research

Comments are only available for registered users.


i have forgotten my password
join the research catalogue
Portals The research catalogue serves:
Journal for Artistic Research
a peer-reviewed international journal for all art disciplines
KC Research Portal
Research Portal of the Royal Conservatoire, The Hague
Norwegian Artistic Research Programme
The portal of the Norwegian Artistic Research Programme
Ruukku
Taiteellisen tutkimuksen kausijulkaisu / Studies in Artistic Research
University of Applied Arts Vienna
RC portal of the University of Applied Arts Vienna
Journal of Sonic Studies
A peer-reviewed, international journal on sound studies and auditory culture
Academy of Creative and Performing Arts
Portal of the Academy of Creative and Performing Arts, Leiden University
SHAPE - Artistic Research and Institutional Impact
SHAPE aims to describe the impact of artistic research within specific frameworks.
Faculty of Fine Art, Music and Design, University of Bergen
Portal of Faculty of Fine Art, Music and Design
Polifonia
Polifonia
Codarts
Portal of Codarts, University of the Arts, Rotterdam
Stockholm University of the Arts
Stockholm University of the Arts (Uniarts) provides education and conducts research in the fields of choreography, film & media, opera and performing arts.
University of the Arts Helsinki
University of the Arts Helsinki was launched in 2013 upon the merging of the Finnish Academy of Fine Arts, Sibelius Academy, and Theatre Academy Helsinki.
Norwegian Academy of Music
A leading artistic and academic university college with over 600 students