Performative research stands as an alternative to the qualitative and quantitative paradigms (methodologies) by insisting on different approaches to designing, conducting and reporting research.
Taking its name from J.L. Austin's speech act theory, in which Austin refers to performative speech as a “audience that accomplish, by their very annunciation, an action that generates affect” (for example saying ‘I do’ as part of wedding ceremony). Therefore, the symbolic data assigned to this third research category functions performatively (compared to numerically/quantitively and linguistically/qualitatively data). It not only expresses research, but become research through this expression. I.e. When research results are presented through expression, they perform the act.
Extracted from Brad Haseman, A Manifesto for Performative Research (2006).