Message Transfer Theory (MTT): A Treatise on the Reversal of Meaning, the Displacement of Intent, and the Object as Conduit

Dorian Vale

Message Transfer Theory (MTT) A Treatise on the Reversal of Meaning, the Displacement of Intent, and the Object as Conduit By Dorian Vale What happens when the message no longer belongs to the maker? In this defining treatise, Dorian Vale introduces Message Transfer Theory (MTT) — a foundational pillar of the Post-Interpretive Movement that reorients our understanding of the art object as a conduit, not a container. Rather than treating artworks as stable vessels of artist intent, MTT proposes that meaning is displaced, reversed, or even transferred entirely — not during creation, but at the moment of reception. Here, the object becomes a threshold. It does not hold meaning — it reroutes it. The artist initiates a signal, but the work lives on in the shifts, slippages, and interruptions that occur in its wake. This theory explains how art can haunt, harm, heal, or transform in ways the artist never imagined — and how the critic’s attempt to reassert original intent is often an act of aesthetic erasure. Drawing from theories of semiotics, trauma transmission, media studies, and sacred encounter, this treatise reframes the artwork as a relational event. It introduces new terms into the Post-Interpretive Lexicon — including Conduit Object, Transfer Shock, Residue Receiver, and Reversal Gaze — each articulating a more fluid, ethical understanding of art’s unpredictable passage between maker, medium, and witness. If the artist is the sender, and the viewer the receiver, then Message Transfer Theory is the study of what the artwork becomes when neither controls the signal anymore. Vale, Dorian. Message Transfer Theory (MTT): A Treatise on the Reversal of Meaning, the Displacement of Intent, and the Object as Conduit. Museum of One, 2025. DOI: 10.5281/zenodo.17055523 Dorian Vale is a chosen pseudonym, not to obscure identity, but to preserve clarity of voice and integrity of message. It creates distance between the writer and the work, allowing the philosophy to stand unclouded by biography. The name exists not to hide, but to honor the seriousness of the task: to speak without spectacle, and to build without needing to be seen. This name is used for all official publications, essays, and theoretical works indexed through DOI-linked repositories including Zenodo, OSF, PhilPapers, and SSRN. This entry is connected to a series of original theories and treatises forming the foundation of the Post-Interpretive Criticism movement (Q136308909), authored by Dorian Vale (Q136308916) and published by Museum of One (Q136308879). These include: Stillmark Theory (Q136328254), Hauntmark Theory (Q136328273), Absential Aesthetic Theory (Q136328330), Viewer-as-Evidence Theory (Q136328828), Message-Transfer Theory (Q136329002), Aesthetic Displacement Theory (Q136329014), Theory of Misplacement (Q136329054), and Art as Truth: A Treatise (Q136329071), Aesthetic Recursion Theory (Q136339843)

Message Transfer Theory (MTT): A Treatise on the Reversal of Meaning, the Displacement of Intent, and the Object as Conduit

By Dorian Vale

Museum of One — 2025

I. The Opening Shift

In the age of Possession-Based Aesthetics, meaning was frozen in the object. The artwork was mistaken for the message. The artist, a vessel. The museum, a vault. To view art was to encounter permanence, a fixed declaration, entombed in matter.

Message Transfer Theory proposes a quiet reversal.

In this reframing, the object is no longer the message. It is the threshold through which the message passes. The artist remains the initiator. The viewer becomes the destination.

Meaning isn’t stored. It is transferred. The object isn’t the voice. It is the medium.

Meaning isn’t held. It is activated in motion.

This shift dethrones the sacredness of permanence. It resituates value not in what is kept, but in what is relayed, received, and transformed. No longer is the sculpture the truth. It’s the envelope. No longer is the painting the final word. It’s the threshold.

And if no one receives it, the transmission is incomplete.

II. Message Transfer Theory

Current mainstream models, particularly postmodern or interpretive theories, do accept that viewers play a role in meaning-making. However, they often treat the object as a stable site of meaning, and the viewer’s interpretation as subjective ornamentation layered on top. Even in participatory or conceptual art, the transmission itself isn’t often foregrounded as the sacred act.

Message Transfer Theory, by contrast, elevates the act of transmission itself as the core event, not the object, not the artist, and not even the interpretation.

MTT asserts:

The message is not stored. It’s moved.

The object isn’t a shrine of meaning; it’s a vehicle that becomes sacred only in motion.

Message Transfer Theory (MTT) rests on six primary assertions:

1. Meaning is Displaced: The meaning of a work doesn’t reside within the object. It’s displaced into the space between sender and receiver. The artwork isn’t a container, but a carrier. A possibility, not a pronouncement.

2. Sequential Transmission: Meaning is not embedded and discovered. It’s transferred and activated. The artist imbues the object with a charge, not to preserve it, but to pass it. The object serves as a medium, not a container. The viewer, through presence, completes or even redirects the message.

In this model, the message lives not in the object or the artist, but in the movement between them. The artwork becomes a living circuit: open, unstable, consecrated only in transmission.

3. Activation Through Encounter: The object alone is dormant. Meaning is activated only in the encounter. As Heidegger suggested, truth is not an essence, but an event: an unconcealment that occurs when the viewer stands before the work and allows it to appear.

4. The Decay of Stored Meaning: Like analog signals, meaning degrades when hoarded. Preservation without encounter leads not to continuity but to stasis. An artwork in a vault doesn’t preserve its power. As Benjamin warned, mechanical reproduction dissolves aura. As Eco warned, interpretation must remain open.

5. Completion Through Reception: The work is complete not when it’s made, but when it’s received. The viewer isn’t a passive observer, but the final surface the message touches. As Duchamp declared,

“The creative act is not performed by the artist alone.”

6. Message is a Function of Transfer, Not Possession: Meaning isn’t something one has. It is something one receives and may then carry forward. The message is relational. Its power is in motion.

III. The Philosophical Lineage

MTT stands in conscious dialogue with, and departure from, several pillars of philosophical aesthetics:

Plato held that art mimics eternal forms. MTT argues that art doesn’t mimic but moves: it initiates experiential change, not mimetic reflection.

Immanuel Kant emphasized disinterested judgment. MTT proposes interested encounter: the viewer matters, their presence is constitutive.

Clement Greenberg prized surface and medium specificity. MTT refocuses on transmission over form: the artwork is a wire, not a wall.

Roland Barthes, in “The Death of the Author,” emancipated the viewer from the author’s intent. MTT extends this by emphasizing the space between, not dominance by either party.

Hans-Georg Gadamer believed meaning arises in the fusion of horizons. MTT affirms this: message is not fixed; it is created in relation.

Umberto Eco defined the “open work” as one that demands the reader’s completion. MTT inherits this, but frames it not as a semantic exercise, but a metaphysical event.

Roman Jakobson outlined the communication model: sender, channel, receiver. MTT applies this to art: the artwork is not the message, but the channel. Without reception, the message fails.

Thus, Message Transfer Theory occupies a unique position. It honors the legacy of these thinkers while carving its own terrain: a theory not of objects, but of relational meaning in motion.

IV. Precedents in Practice

Several artists have, knowingly or not, embodied MTT principles. Their works exist not as declarations, but as messages passed through:

On Kawara: His telegrams and date paintings were not about time, but about the act of sending time. Each viewer became a timestamped receiver.

Tehching Hsieh: His durational performances, bound by time and discipline, demanded not just witnessing but endurance. The message was carried in lived hours.

Roni Horn: Her river images capture flux. You do not “see” the Thames, you feel its refusal to be fixed. The message is in what escapes.

Theresa Hak Kyung Cha: Her fractured book Dictee invites the viewer to reassemble language. The object is a relay of mourning, of colonial residue. Meaning passes through fragmentation.

David Hammons: His snowball sale wasn’t about the object, but the transaction. It was a message in vanishing form. The point wasn’t what was sold, but what was revealed in the act.

These artists understood, or intuited, that permanence was never the point. Their works moved. And only those who received them can speak to what was carried.

V. Implications for the Critic

In the MTT paradigm, the critic isn’t a summarizer of static meaning, but a vessel. Their duty is not to pin down, but to participate. They aren’t cartographers of truth, but couriers of the message.

Thus:

The critic must witness, not just document.

The critic must preserve the movement, not freeze it.

The critic must relay, not claim.

To write about a work is to participate in its passage. Criticism becomes an act of ethical transfer: not to own the meaning, but to carry it onward, intact.

VI. The Closing Frame

Message Transfer Theory reframes art as a motion event: Not object, but medium.

Not possession, but passage.

Not meaning held, but meaning moved.

The artist begins the message. The object transfers it. The viewer completes it. The critic carries it.

And in this trembling space between intention and inheritance, art lives.

Not in stasis. Not in summary.

But in transfer.

Art was never meant to be owned. It was meant to pass through us. And what passes through us, changes us.

That is the revolution MTT proposes. That is the altar on which it lays the object bare.

In motion.

In breath.

In witnessing.

By Dorian Vale

Museum of One | Written at the Threshold

https://doi.org/10.5281/zenodo.17055523 https://zenodo.org/communities/post-interpretive-criticism

This entry is connected to a series of original theories and treatises forming the foundation of the Post-Interpretive Criticism movement (Q136308909), authored by Dorian Vale (Q136308916) and published by Museum of One (Q136308879). These include: Stillmark Theory (Q136328254), Hauntmark Theory (Q136328273), Absential Aesthetic Theory (Q136328330), Viewer-as-Evidence Theory (Q136328828), Message-Transfer Theory (Q136329002), Aesthetic Displacement Theory (Q136329014), Theory of Misplacement (Q136329054), and Art as Truth: A Treatise (Q136329071), Aesthetic Recursion Theory (Q136339843)

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Dorian Vale - Message Transfer Theory (MTT): A Treatise on the Reversal of Meaning, the Displacement of Intent, and the Object as Conduit - 2025