There has been an explosion of interest in stealth wealth across the globe. Over the past year, Google searches for the term ‘quiet luxury’ grew by a staggering 614%. Terms like ‘old-money outfit’ have 50,000 searches per month, while ‘old-money aesthetic’ gathers more than 74,000. Searches are at a record high.
...But what it is ?
It consist in a fashion movement where consumers are going to prefer investing in timeless and high quality items.
"Celebrates the power of subtlety and the beauty of restraint."
Quiet luxury is niche brands, nude tones. It exudes refinement and sophistication trough subtil details and a minimalistic aesthetic.
The personification of quiet luxury has existed for centuries. In the Renaissance, wealthy Italians would commission fine artists and craftsmen to create bespoke garments and accessories that were unique, personalized, and of exceptional quality (with no logos or brand names in sight). Fine fabrics, intricate embroidery, and subtle embellishments were the hallmarks of quiet luxury. Pieces were designed to last a lifetime.
Why quiet luxury in 2023?
the return of this trend can be attributed to a series of events.
The trend has beeninspired by series ans shows like Succession where are present items wich perfectly embody the quiet luxury lifestyle like Loro Piana's and Brunello Cuccinelli cashmere tops and knits, and lowkey accessories.
another key event that influed in the 2023 uprising of the quiet luxury has been the Sophia Richie wedding.
On Tiktok alone, the #SophiaRichiemakeup reached millions of shares.
Since it is the opposite of big logos, we can see the uprising of the stealth wealth trend as a counter to the new money aesthetic wich has been rising since 2010.
GenZ is tired about social media people obstenting theyre wealth on social medias.