Colonial powers often portrayed African traditions as "primitive" or associated them with "devil worship," instilling feelings of shame in some communities. To move beyond this legacy, as part of the community/ diaspora we must rediscover and embrace the rich depth of African traditions, including fashion, without the lens of colonial judgment and using colonial terminology.
"To understand fashion as a truly global phenomenon, it is necessary to move beyond the Eurocentric lens. This involves embracing diverse cultural perspectives, questioning hierarchical frameworks, and exploring the historical interplay between societies. By doing so, fashion history can become more inclusive, reflective, and representative of the world’s rich sartorial heritage.
Whether through colonial-era exhibitions or contemporary media representations, the impact of these distorted portrayals continues to affect how cultures are viewed and treated in society. Recognizing and challenging these stereotypes is crucial for promoting more authentic and respectful representations of cultures.
As a designer, I see fashion as a powerful medium for expressing identity, reclaiming history, and pushing the boundaries of creativity. Researching and exploring Day-to-day living in Sierra Leone has always been an source of inspiration. Fashion allows me to explore and celebrate these traditions, in the future, I aim to also reimagine them in ways that can challenge conventional norms.