Reading Chapter two, I initially thought it would explore consumerism, especially around the 1950s. Based on earlier research and mood boards, this topic was the one I felt most connected to. As I read further, though, I started to pick up on other themes that connected to consumer culture in different ways, like changes in language and the rise of certain terminology.

1. Changing Fashion Terminology

The writer talks about how words like "costume," "toilette," and "apparel" shifted over time, with new attitudes toward clothing and an expanding fashion industry. In the 1950s,  terms like "apparel industry" show how fashion was marketed more broadly, moving beyond exclusivity and becoming accessible to the masses. This really ties into the consumer culture of the time, with language evolving to meet the needs of a growing market.

2. From "Costume" to "Fashion"
Another pinpoint is the shift from "costume" to "fashion" and "apparel." "Costume" became more associated with performance rather than everyday wear, as “fashion” began representing fast-changing styles driven by consumer demand and the rise of a capitalistic approach to the industry. This change reflects the consumer boom of the 1950s when people were drawn to trends and advertising that made fashionable clothing more appealing and accessible.

I think these points are relevant because, by the 1950s, fashion wasn't just about what people wore but about a cultural shift toward consumerism, reflected even in the language used to describe it.