Box in a Collection by Gloria Furlan & Elisa Nicoloso

Visual communication for ARMADIO ANTI-BORGHESE, Elisa Nicoloso's fashion collection. “With perhaps a somewhat radical spirit I want to destabilize the boring bourgeois schematic. For my collection, the starting point was the typical garments that characterize the bourgeois wardrobe of a classic bank employee. Double-breasted jackets, shirts, pleated trousers and trench coats are broken down into their component simple elements and then reassembled through a different scheme that introduces an unpredictable conflictual element. Garments that try to reconstruct their integrity will fail. So I attempt to annoy composure and morality through the same means they adopt, the scheme.” Elisa Nicoloso In the same way the box in which this display project is contained has been sectioned to his structural elements, attached to the same white cotton fabric the designer used for the collection and reassembled. The integrity however has been lost as the box collapses and dismounts as it gets opened. Not even when it’s closed it restores its initial integrity. The box alters his shape at every use as the overflowing fabric can’t be contained. It’s up to the user to decide whether to try to contrast this incomposture or accept it in the performative act of closing the box. Gloria Furlan

Inspired by Marcel Duchamp’s Boîte-en-valise — literally “Box in a Valise” — the aim was to capture the essence, messages, and theoretical frameworks of a collection using a similar approach. The intention was to explicitly reveal and showcase the inner process that led to the final collection Armadio ANTI-Borghese. Its main goal is to challenge — and even annoy — the viewer by deconstructing what was once a garment with a tailored and defined structure. Accessing the information through “the box” requires the viewer to dismantle the object itself — an act that invites acceptance of its fragmented and intentionally uncomposed form.

“With perhaps a somewhat radical spirit I want to destabilize the boring bourgeois schematic.

For my collection, the starting point was the typical garments that characterize the bourgeois wardrobe of a classic bank employee.
Double-breasted jackets, shirts, pleated trousers and trench coats are broken down into their component simple elements and then reassembled through a different scheme that introduces an unpredictable conflictual element. Garments that try to reconstruct their integrity will fail.
So I attempt to annoy composure and morality through the same means they adopt, the scheme.”
Elisa Nicoloso

In the same way the box in which this display project is contained has been sectioned to his structural elements, attached to the same white cotton fabric the designer used for the collection and reassembled.
The integrity however has been lost as the box collapses and dismounts as it gets opened. Not even when it’s closed it restores its initial integrity. The box alters his shape at every use as the overflowing fabric can’t be contained.
It’s up to the user to decide whether to try to contrast this incomposture or accept it in the performative act of closing the box.

Gloria Furlan