Publishing as an idea, 

and a for(u)m for developing discourse:
Artistic research through Editorial design


Everyone has a story to tell. Everyone has experience. Over time some even acquire knowledge, even extensive knowledge. What unites us [Å & D] completely is that we believe that there are multiple modes of sharing knowledge, information, and even understanding. And that the multitude of perspectives are worthy of attention and respect. Especially, perhaps, the quiet and surprising ones.

Our ‘weapon’ of choice is Visual communication,
and what we are most interested in—and in love with
—is Editorial design because of the way it demands thoughtfulness and care, as well as collaboration,
if it is supposed to work at all. And because discursive design has room for the adversarial; it welcomes, and is perfect for contestation. In this way it’s like the saloons of old, where people are invited in because they have thoughts to express, that others may be stimulated by, and might learn from.

The Crux of the Matter—of Research based teaching, for us, is thoughtfulness and giving a space for growth through discourse. Our mission in life, so to speak, is to create room and space for creative conversation.

Crux of the Matter

is a fora for Visual Communication Designers to
voice ideals, knowledge, and research; to contest the unsustainable status quo, propose and communicate alternatives.

Crux comprises of three sympoietic artistic research forums and publications: international, local/regional, and personal. Each year the discursive forums /publications artistically research a collectively discovered theme in the field of Visual Communication through Editorial Design.

Crux triangulates the potentials of Editorial design
from artistic, pedagogic, and academic perspectives. The publications themselves serve as research methods and as exemplars. They are:


  1. Message, an international double-blind peer reviewed journal on Graphic communication design.

  2. Ymt, a magazine about Visual Commmunication from the North-European perspective.

  3. PS Exploratory, an experimental publication space for personal observations and wo/anders.


These three fora collate in a creative conversation, and artistic research [through design] output.


Each forum and publication seeds, feeds, and informs the development and content of the others. This reciprocal, synergetic, and cyclical approach—where editorial formulation of themed content plus editorial design and dissemination are parallel authorial strands
—enables Crux to unfold and expose the multilayered nature of Visual Communication.