There seems to be a pattern going on with this book. There seems not to have been any whys explained. I do not know why they named their target audience 'fashion' designers when it is not written for them.

The theme of not naming whys is very apparent throughout the pages we discussed as a class. You can see my notes from that class under; Contents - Notes class 20/9/24 Comments on Fashionary book.

 They sacrifice content over readability. it doesn’t seem like its for the audience they claim to write to write the book for. Who is the target audience?

From what I get in this preface the Fashionary's target audience is fashion designers. 

In this preface Fashionary states what a fashion designer is constantly searching for, needs to do, are doing, and what they 'really need'.

This seems a bit contradictory. Fashionary says they are aiming for the fashion designer but I'd say this preface is written for someone with minimal fashion knowledge or experience and wants to get the bread and butter to get started (or not)