CHAPTER 1

-eurocentrism

-assumptions that fashion exists only in the West and starts from a cretain period of time

-globalization helped to put the light on fashion outside the West

-fashion codes found in other culuture and areas - changing styles n elite

CHAPTER 2 

 - variety of terms that are link to different eras, places and ways to see/describe fashion. 

- evolved a lot, there was a need to dig deeper into meanings and use the right words

-essential to understand fashion and all the differences

CHAPTER 3

-fashion theory definite system where we social darwinism/ evolutionary theory helps to understand better how it works

-fashion is flowing through 

-form of language, cyclic, different theories to explain of it works in society

CHAPTER 4

 -talks about how fashion is treated as a subject

-eurocentrism in fashion studies can be explained because of the influence of religion, social status, how non-western were perceived and documented f.e

-fashion studies spread through documentation on diff. levels, exhibitions, researches, books, technology (f.e photography)

-new elements taken into account when doing analysis/researches f.e "understanding previously marginalized groups [...] effect of economic power..."

-evolution of fashion studies through anthropology, semiotics, acknowledging it and its changes