Hugarflug annual conference on artistic research
11. - 12. September 2025
Iceland University of the Arts
This presentation focuses on the development of analogue printing techniques, predominantly interfering with offset lithography and its unpredictability, as a creative process. The purpose for this is to find new combinations of design and production techniques that can visually inform graphic design from a knowingly wrong standpoint.
Image making through printmaking is created without pre-prepared artwork, but made through the printmaking process itself, refining a technique in production and repeating this sequence. It is a joining of the roles of the designer and printer, roles that have become separated in the past century. Designers are perceived as artistically orientated, while printers concentrate on technically orientated tasks. My contribution is to rejoin the two sets of thinking together through a set of decisions made via the print process.
Fraser Muggeridge
Graphic designer based in London and Professor of Design at Leeds Beckett University and Iceland University of the Arts, Reykjavík.
Professor Fraser Muggeridge is a graphic designer based in London and Professor of Design at Leeds Beckett University and Iceland University of the Arts, Reykjavík. Throughout a wide range of formats, from artists’ books and exhibition catalogues, his work prioritises artists’ and writers’ content over the imposition of a signature style.
Muggeridge founded and is a tutor at Typography Summer School, a week-long programme of typographic study for recent graduates and professionals, held in London (since 2010) and New York (since 2013). He is a visiting lecturer at The University of Reading (since 2003) on the MA Book Design Course and visiting professor at Iceland University of the Arts, Reykjavík, Iceland (since 2022). He was appointed Professor of Design at Leeds Beckett University in 2023 and is a member of Alliance Graphique Internationale (AGI).