Hiba Masad studied visual arts at the University of Jordan between 2008 and 2012, specializing in printmaking. Over the past years, she worked as an activity specialist at the Abdul Hameed Shoman Foundation in Amman, Jordan which opened her eyes to the role of arts and literature in developing creative societies. During those years she ran several artistic workshops and activities with children, young adults, and adults alike from various backgrounds of society.
In the art world, Hiba has continued working on her personal art in the form of printmaking While focusing on texts she reads and mental health topics as her inspiration.
Hiba obtained her master degree in Arts in performing public space from FHK- Tilburg. In her masters Hiba did a research entitled Collective Readings, which motivated her to complete her research in the form of an initiative for collective readings in the Jordanian public space and work to create a community of collective readers where people can read the text together, discuss topics of interest to the community, share personal stories and express through drawing and writing.