Research Catalogue

I have over 16 years of experience in design and communications, including over 9 years of research in branding and advertising specifically. I have won more than 25 international awards at the prestige level. My experience ranges from creative direction, packaging, branding, and Multimedia (both traditional and digital). I worked as a professor in creative design in various American universities and creative consultant at Leo Burnett, Hilton Worldwide, Jordan Aviation, Royal Falcon, Jordan Duty-Free, Samsung, Macdonald, G2000, Hublot, The One, International Trade Center (UN), and various international NGOs such as UNRWA, Global Health Development, and USAID. I was a final judge for the Stevie Awards for Creative Communications & International Business Awards where I evaluated DHL, Nivea, Pepsi, Coca-Cola, and more big names, I was a final judge for Future Ideas Amsterdam, Adobe Achievements Awards 2014 - present, the A’ design awards, and Grand Jury Panel at Vega Digital Awards where I evaluated Porsche campaign, McCann Stockholm, FOX Networks Group Spain and Grand Jury Panel at Global Trend Awards where I evaluated BBC, Jaguar, eBay, Sony Pictures, Nike, chair the Media Awards Judging Committee of our 2020 (17th annual) Stevie Awards for Women in Business and more, And team facilitator to the World Design Challenge on Sustainable Packaging that tackles the UN SDG 12: Responsible Consumption and Production. I'm currently Co-Founder and Partner of Creative Partner.