David Sinfield has worked in the field of graphic design (specialising in typographic design) for over twenty-five years both nationally and internationally. He is a senior lecturer and teaches graphic design on the undergraduate and postgraduate programmes at Auckland University of Technology. As a graphic designer his research is located in the areas of narrative inquiry and social commentary. He publishes in a range of locations. In doing so, he moves graphic design discourse into the realm of linguistics, urban geography, unionism and broader considerations of the image.
The main body of his research relates to serigraphic and animated narratives of underpaid workers. As such it profiles as both graphic design, and intersects with discourses within Social Science and certain technological arenas related to print and moving image. The research is primarily practice-led but it synthesises and presents findings in exhibitions, festival screenings, and theoretical and methodological arenas.