José R. Alcalá (Valencia, Spain, 1960). Professor of New Media Art at the Fine Arts Faculty of Cuenca. UCLM. Director of International Museum of Electrographic Artworks - Innovation Center for New Media Art (MIDECIANT) of Cuenca since its creation, in 1989. Multidisciplinary creator and thinker in the field of New Media art since 80’s. Leader researcher of Cultural Interfaces, Art & New Media group (UCLM) since 2006. Invited professor & researcher at Tokyo Art Lab (1991-92), University of Cardiff (1998), University of Idaho (2007) and Washington State University (2007), giving numerous workshops, seminars, master courses and lectures worldwide. Author of many articles and publications on digital art & culture, like: The Skin of Image (Valencia, 2011); Being Digital (Santiago Chile, 2010); How to hang a virtual picture? (Gijón, 2009); The White Book of the interaction between Art, Science and technology at the Spanish State (Madrid, 2007), Ars &Machina: Electrographic artworks in the collection of MIDE,(Santander, 2004). Commissioner of art events, : International Observatory of Electronic Arts OOH (Gijón, 2004-2006) http://www.jornadasooh.net, Digital Media 1.0 Ars Festival (Valencia 2008), Digital Art Awards LÚMEN_EX. (Extremadura, 2010-2011) http://www.lumenex.net. Web: http://www.linkedin.com/in/joseramonalcalamellado