College of Media, Arts and Design - Polytechnic of Porto (ESMAD)
description
Although uniMAD | Media Arts and Design Research Unit is a newly created unit, it benefits from the long experience of its researchers and shares the objectives and reality of the young school to which it belongs. On the one hand, it is home to multiple areas of knowledge, spread across dimensions such as Design, Photography, Cinema, Communication and the Media, Information Technologies, Web Technologies and Digital Arts. On the other hand, it benefits in a very special way from their intersection, which allows it to be a privileged partner in artistic, research and investigation/action projects that require technical, technological, artistic and theoretical know-how. Aware of the reality and demands of contemporary societies, uniMAD realises the urgency of producing and making knowledge available by crossing artistic and technological production and the discourse on these products with broader concerns that we could call an ecological attitude in artistic and technological production and dissemination. uniMAD sees research as a factor in affirming the institution and its teaching staff at national and international level. To this end, there is an urgent need to stimulate commitment to local culture and the business community, raising awareness and involving researchers, promoters and political decision-makers in research programmes. In order to promote its growth, it projects its scope of intervention across the country in synergistic partnerships with similar institutions and in national and international networks. The pursuit of some of its main objectives involves promoting an attitude of rigorous participation in the construction of technological and artistic knowledge, the defence of a policy that allows artistic practices to be valued as processes of knowledge construction, involvement in the sustained progress of interactive media and web systems, the progressive and articulated increase of projects and the recognition of their added value through funding applications that ensure their continuity.
