BK1164 ELECTRONIC MEDIA (Autumn 2023) by Alexandra murray-leslie

BK1164 ELECTRONIC MEDIA - AUTUMN 2023

Teachers: Prof. Alex Murray-Leslie, Liz Dom, Mohammad Bayesteh, Unnur Andrea Einarsdottir, Kathi Glas & Ania Kepka

In this course you will:

Create a music video clip, from start to finish
View and experience how the whole production works
Use accelerated, non-precious creation as a method

Learning outcomes

Introduction of context-relevant new media formats
Vocal recording techniques in Abelton Live
Long-term vision & impromptu conceptualisation & design
Ethical creation
Production know-how
Performance attitude/confidence building
Basic video editing skills
Cross-discipline inspiration & teamwork

Week 37

12.09

Course Introduction

A History: Music videos & co-making
Method: Pt. 1Non-linear scripting in real-time
Technique: How to write a number one hit! song creation, lyrics & form (realtime non-linear vocalising)
Strategy: Makeup & Prosthetics
Critical: Fashionable Costumes
It´s all about teamwork

Week 38

19.09

Ideation 1: Lyrics Creation & Live Vocalising

Pt. 2 Non-linear scripting in real-time
How a song, lyrics & form is created
Lyrics building using various methods
- Real-time nonlinear vocalising
- Inclusion of non-dominant languages (form, meaning, message)
- Q&A method
Students (in twins) to start thinking of lyrics/vocals
Groups start to record vocals

Week 39

26.09

Ideation 2: Clip Concept

Groups continue to record vocals
Individual: Moodboard creation and presentation of initial ideas
Group work: Development of moodboard, concept creation

Week 43

24.10

Pre-production 1: Lyrics, Scripting & Recording

Refinement: Listening to takes and cleaning up edits
Dramaturgy: Create a storyboard
Role Assignment with Team

Week 44

31.10

Pre-production 2: Set & Crew

Design: Set, props, costumes & makeup
Assemble: Crew & equipment & determine how to use the KiT studio

Week 45

7.11

Shoot Day

Lights! Camera! Action!

Groups shoot

Crew & talent arrive as per call sheet
Scenes are shot as per call sheet

Week 46

14.11

Post-Production

Editing and post production of clips
Showcase videos in Galleri KiT or Kunstarken

Student Music Videos

VIDEO KILLED THE RADIO STAR!!!

"I am responsible for the musical components of the project and will be guiding students through the basics of music/song production and gradually build a song using beats, melodies and voice." - Unnur Andrea Einarsdottir

"These course components cover collective writing, ongoing design, editing tools, and directing films and videos for non-linear and hybrid storytelling. The methods aid in developing content and diversifying artistic fields through individual techniques, twin tasks, and collective outcomes." - Mohammad Bayesteh

Study Material

Music Videos that Changed the Game

RESOURCES

KiT Library Course shelf:

Music/Video: Histories, Aesthetics, Media

Music videos -- History and criticism.

This book is a lively, comprehensive and timely reader on the music video, capitalising on cross-disciplinary research expertise, which represents a substantial academic engagement with the music video, a mediated form and practice that still remains relatively under-explored in a 21st century context. The music video has remained suspended between two distinct poles. On the one hand, the music video as the visual sheen of late capitalism, at the intersection of celebrity studies and postmodernism. On the other hand, the music video as art, looking to a prehistory of avant-garde film-making while perpetually pushing forward the digital frontier with a taste for anarchy, controversy, and the integration of special effects into a form designed to be disseminated across digital platforms. In this way, the music video virally re-engenders debates about high art and low culture. This collection presents a comprehensive account of the music video from a contemporary 21st century perspective. This entails revisiting key moments in the canonical history of the music video, exploring its articulations of sexuality and gender, examining its functioning as a form of artistic expression between music, film and video art, and following the music video's dissemination into the digital domain, considering how digital media and social media have come to re-invent the forms and functions of the music video, well beyond the limits of 'music television'.

Video Vortex Reader III: Inside the YouTube Decade

What is online video today, fifteen years into its exponential growth? What started with amateur work of YouTube prosumers has spread to virtually all communication apps: an explosion in the culture of mobile sound and vision. Now, in the age of the smart phone, video accompanies, informs, moves, and distracts us. Are you addicted yet? Look into that tiny camera, talk, move the phone, show us around — prove to others that you exist!

Founded in 2007, Video Vortex is a lively network of artists, activists, coders, curators, critics, and researchers linked by the exchange of ideas, materials, and discussions both online and offline. Video Vortex has produced two an- thologies, a website, a mailing list, 12 international conferences, several art exhibitions, and more to come as the internet and video continue to merge and miniaturize.

The first Video Vortex reader came out in 2008, followed by a second in 2011. This third anthology covers the turbulent period from Video Vortex #7 (2013) in Yogyakarta, across the meetings that followed in Zagreb, Lüneburg, Istanbul, Kochi, and finally Malta in 2019, where the foundations for this publication where laid before its production began in the midst of the corona crisis.

The contributions herein respond to a broad range of emerging and urgent topics, from bias in YouTube’s algorithms, to the use of video in messaging, image theory, the rise of deepfakes, a reconsideration of the history of video art, a reflection on the continuing role and influence of music video, indy servers, synthetic intimacies, love and sadness, artist videos, online video theory in the age of platform capitalism, video as online activism, and the rise of streaming. Click, browse, swipe, like, share, save, and enjoy!

Interpreting Music Video: Popular Music in the Post-MTV Era

Exploring the multiple dimensions of music videos, this book provides an introduction to critical analysis for music, media studies, communications, and popular culture.

Introduces students to the musical, visual, and sociological aspects of music videos, enabling them to critically analyze a multimedia form with a central place in popular culture.

With highly relevant examples drawn from recent music videos across many different genres, this concise and accessible book brings together tools from musical analysis, film and media studies, gender and sexuality studies, and critical race studies, requiring no previous knowledge.

Online:

Vimeo Video School

Make better videos with tips from the Vimeo team, industry leaders, and friendly faces from the community.

- In 1975 Queen’s clip of Bohemian Rhapsody showed how video could augment and define a song’s qualities

- Devo’s, Jocko Homo served as their philosophy and videos like Girl U Want & Whip It were some of the first music videos to parody the rock ‘n roll image

- Michael Jackson’s clips of Beat It & Billie Jean (1983) with its influential choreography & Madonna’s most acclaimed music videos ever made Like A Prayer & Justify My Love

Notable Videos of the Era

By the mid-1980s, MTV had produced a noticeable effect on motion pictures, commercials, and television. It also changed the music industry; looking good (or at least interesting) on MTV became as important as sounding good when it came to selling recordings.