“There is no theoretical reason to expect evolutionary lineages to increase in complexity with time, and no empirical evidence that they do so. Nevertheless, eukaryotic cells are more complex than prokaryotic ones, animals and plants are more complex than protists, and so on. This increase in complexity may have been achieved as a result of a series of major evolutionary transitions. These involved changes in the way information is stored and transmitted” (Eörs Szathmáry & John Maynard Smith, “The major evolutionary transitions”, Oxford: OUP,1995)1. Szathmáry & Maynard Smith concluded in this paper that a central idea in contemporary biology is that of information. Developmental biology can be seen as the study of how information in the genome is translated into adult structure, and evolutionary biology of how the information came to be there in the first place.
However the understanding on the business level today is also biological, such as the macro-environment that greatly affects consumers directly, affecting their ability and willingness to spend.
In this section, “Word,” I started to research the interview questions which relate to Hudson’s thesis. Hudson predicates: “Resilience is a key to sustainability (Chapin et al. 2009) and language dynamics play an important role in building resilience. Walker and Salt (2006: 145–8) list nine factors that are especially important for promoting resilience: diversity, ecological variability, modularity, acknowledging slow variables, tight feedbacks, social capital, innovation, overlap in governance, and ecosystem services. These factors can be related to language dynamics. Social and linguistic diversity is often linked with ecological diversity (Nettle 1999) and is one of the most important factors promoting resilience.”2
“Resilience” is in German Resilienz, Elastizität, Widerstandsfähigkeit. In the case of Berlin the transition of the words depends on the regional context.