Daniela Ponomarevová

Czech Republic °1998
affiliation: FFA BUT
en

Daniela Ponomarevová is a visual and post-conceptual artist whose work combines drawing, objects, and installations, informed by her hands-on experience in a factory, which shapes her precise and layered approach. She focuses thematically on popular culture and funfair attractions, reinterpreting them as visual artifacts of spectacle, kitsch, and parody. Creating modular objects from recycled cardboard, combining two-dimensional drawing with three-dimensional forms, her work explores entertainment, boredom, and the visual hierarchies of everyday culture.

research

research expositions (collaborated)

  • Visual Overeating: Pop Culture and the Chronically Online (2025) author(s): Denisa Ponomarevová, Daniela Ponomarevová published in: FFA BUT – Faculty of Fine Arts, Brno University of Technology
    This exposition examines the intersection of drawing, installation, and handmade objects informed by popular culture, spectacle, and visual symbolism. Central to the practice is the duality between physical materiality and virtual environments, a framework through which fictional realities are constructed and analyzed—often reflecting states of exhaustion, overload, and alienation characteristic of hyperactive contemporary culture. The use of low-budget materials and do-it-yourself methods introduces a deliberate tension between meticulous craftsmanship and intentional “amateurism,” while simultaneously subverting the capitalist logics of mass culture through the reuse and recontextualization of its visual language. Connecting introspective and social dimensions, the exposition offers not only an aesthetic experience but also a critical lens on everyday consumer routines, media-shaped reality, and processes of personal self-reflection.
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