Exposition

Contested urban identities: branding and antagonism in the city of Porto (last edited: 2022)

Ana Miriam Rebelo
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This visual essay addresses interconnected aspects of the relationship between the place brand “Porto.”, commissioned by the Porto City Council, and urban protest: how the visual branding of the city is used to naturalize, thus legitimizing the Council’s vision and its development plan, inhibiting public debate; how it simultaneously and involuntarily enables protest, by providing material for subversive actions; and how debate is reclaimed through the use of an instrument with unifying ambitions, aimed at consensus. Through the analysis of these relationships, we address both intended and unintended roles of design in the shaping of democratic life in urban contexts. The essay interweaves photographs of the brand’s placement, mainly by the author, with a collection of images documenting examples of its subversions in the city’s streets, by different authors who have kindly permitted the author to use them in this essay. Published in Monu Magazine #34 – Protest Urbanism Upmeyer B. (ed). Board Publishers. 2021. Acknowledgements This article is part of the research project “Visual and semantic identities of the city of Porto: an ascertainment of the contributions of informal dwelling”, funded by the Foundation for Science and Technology (FCT) and the European Social Fund (ESF), under the grant PD/BD/150641/2020. The following people generously contributed to this article with their images: 3 Pontinhos, Inês Barbosa, Luís Camanho, Pedro Ferreira and Pedro Figueiredo. To all of them, many thanks.
typeresearch exposition
date23/06/2022
last modified01/07/2022
statusin progress
share statuspublic
copyrightAna Miriam, Heitor Alvelos
licenseAll rights reserved
urlhttps://www.researchcatalogue.net/view/1696093/1696094
external linkhttp://www.monu-magazine.com/issues.htm


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