A Model for Understanding the Evolving Role of Graphic Designers in the Era of Artificial Intelligence (2023)

Stig Møller Hansen

About this exposition

This paper examines the possible impacts of artificial intelligence (AI) on the ever-changing role of graphic designers. As its main contribution, the paper proposes a model based on the intertwining concepts of deduction, induction, and abduction. It argues that deductive and inductive tasks in graphic design can be effectively and advantageously outsourced to AI, while abductive tasks are still best performed by human graphic designers. Additionally, the power balance between humans and AI is discussed, concluding that human graphic designers must play a pivotal role in initiating and critically evaluating the results of any collaboration with AI tools. The model introduces the metaphorical notion of a "disciplinary expertise filter," which serves as a professional quality assurance for AI-based automation and augmentation in the design process. The distinction between "black box" and "clear box" AI systems is briefly discussed to provide a more nuanced understanding of AI as being "a magic tool" for graphic designers. Lastly, the paper presents six perspectives derived from the model, aiming to foster informed discussions and encourage critical reflections among graphic designers regarding their future role in the era of AI.
typeresearch exposition
keywordsgraphic design, visual communication design, Artificial Intelligence (AI), abduction, induction, deduction
last modified09/06/2023
share statusprivate
affiliationThe Danish School of Media and Journalism
copyrightStig Møller Hansen
licenseCC BY-NC-ND
published inHUB - Journal of Research in Art, Design and Society
portal issue0. HUB Special Issue — Issue #0 / Spring 2023
external linkhttps://stigmollerhansen.dk/resume/

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