Attracting young Spanish audience to classical music concerts

Anna Atanasova

About this exposition

The audience is one of the most important things for an interpreter. Playing for other people is one of the reasons we perform music in concert halls and why many musicians choose this career path. The attendance of people to classical music concerts is important to the continued existence of live concerts and active orchestras and chamber ensembles. So how can live classical music still exist if there is no one who wants to attend concerts? Previous research on this topic shows that this issue has become a concern for many musicians today. This research addresses the concern about the aging of the audiences attending classical music concerts in Spain. It also investigates ways to attract the attention of a younger audience and to try to connect with them using tools that are relevant to this type of audience – for example the use of social networks. Young people were asked about what we, as musicians, can do to attract them and to make concerts attractive to a younger audience. The results were collected and analysed.

type	research exposition
keywords	Audience, Young audience, Spanish audience, Engaging young audience
date	28/02/2024
published	04/07/2024
last modified	04/07/2024
status	limited publication
copyright	Anna Plamenova Atanasova
license	CC BY-NC-ND
language	English
url	https://www.researchcatalogue.net/view/2391987/2391988
published in	KC Research Portal
portal issue	3. Internal publication

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Attracting young Spanish audience to classical music concerts (2024)

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