Exposition

iTouch Store (2025)

Jewellery witch Seraphita
Darja Popolitova
open exposition

About this exposition

iTouch Store is a video created for the eponymous exhibition, where physical jewellery is presented in a speculative advertising style. Rejecting words, it offers the viewer a tactile experience through visual perception, reminiscent of advertisements for beauty industry devices. Jewellery, animated video effects, and a multi-layered composition transform this film into an exploration of the boundaries of touch in the digital age. How does jewellery feel when it can only be touched with the eyes?
 iTouch Store, 2019, A-Gallery, Tallinn
 Editing and effects: Ando Naulainen
 Sound: Andres Nõlvak
 Concept and jewellery: Darja Popolitova
typeresearch exposition
date13/02/2025
published13/02/2025
last modified13/02/2025
statuspublished
share statusprivate
affiliationEstonian Academy of Arts
copyrightDarja Popolitova
licenseCC BY-NC-ND
languageEnglish
urlhttps://www.researchcatalogue.net/view/3415947/3415948
doihttps://doi.org/10.22501/rc.3415947
published inResearch Catalogue
external linkhttps://youtu.be/1uPs2JFWu60?si=rxzYNw354O83px_p


Copyrights

namedarja-popolitova-itouch-store-effects-ando-naulainen-sound-andres-nolvak-tallinn-estonian-contemproary-art
copyrightDarja Popolitova
licenseAll rights reserved
usagesvideo

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