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Performative paradigm for businesses (last edited: 2025)

Lorena Croceri
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Performative Paradigm for Businesses Reconfiguring Strategy, Presence and Creative Leadership This article introduces the Performative Paradigm as an innovative framework for business development, leadership and strategic positioning. Moving beyond traditional rational models, the performative approach integrates embodiment, narrative, and emotional architecture into the very core of professional structures. Rather than separating personal presence from strategic decision-making, this paradigm understands the body, desire, and symbolic expression as essential tools for navigating uncertainty and generating sustainable innovation. Drawing from performance studies, psychoanalytic thinking, and affect theory, the article explores how performative logic can be applied to projects, teams, and leadership styles—especially within multidisciplinary or creative industries. Far from being abstract, the paradigm proposes concrete methodologies and real cases where performative alignment has shifted business dynamics: from burnout to embodied clarity, from fragmentation to integrated vision. Aimed at entrepreneurs, consultants, and visionary leaders, this article opens a liminal path where doing and being converge.
typeresearch exposition
keywordsperformative, innovation, paradigm, performance studies, Performance Studies International, performative paradigm, performance, business administration, Entrepreneurship, Choreography, Choreographic Research, researcher in transition, research proposal, research-creation, liminality, liminal experiences, Liminal Space
date02/04/2025
last modified26/06/2025
statusin progress
share statuspublic
copyrightby Lorena Croceri
licenseCC BY-NC-ND
urlhttps://www.researchcatalogue.net/view/3550623/3550624


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