Exposition

Engaging a younger audience (2020)

Marieke Kosters
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About this exposition

The aging of the classical music audience is a growing problem in today’s world. Our audiences are getting older, while younger people stay away from the concert halls. And while this is happening, little has changed in the programming of classical concerts over the last decades. This is a shame, because young people can find classical concerts very enjoyable, but experience too many boundaries to actually visit one. As musicians, we need to address this problem and find innovative ways of programming our concerts in such a way that it attracts young people as well. In this research, the needs of people between 18 and 30 that don’t regularly visit classical concerts are studied. An overview of studies on classical music audiences is given, as well as examples of innovation in the concert practice. Next to that, an interview with an expert in this area was held. Lastly, the target group itself was questioned in a questionnaire and in an in depth interview with a select group of people. After gathering and examining this information, the author was able to come to a conclusion in the form of a proposal for the ‘ideal concert’ for this target group.
typeresearch exposition
keywordsMusic in Public Space, Audience
date02/02/2020
published19/08/2020
last modified19/08/2020
statuslimited publication
copyright-
licenseAll rights reserved
urlhttps://www.researchcatalogue.net/view/542490/726623
published inKC Research Portal
portal issue3. Internal publication


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