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Robert Bobnič, Natalija Majsova, and Jasmina Šepetavc

Robert Bobnič is a PhD student of Media Studies at the Faculty of Social Sciences and a researcher at Center of Cultural and Religious Studies (University of Ljubljana). His research interests include technology-oriented media studies, and study of popular music.

Natalija Majsova, PhD, is an assistant professor at the Department of Cultural Studies (University of Ljubljana). Her research interests include memory studies, cultural theory, and visual culture.

Jasmina Šepetavc, PhD is a researcher at the Center of Cultural and Religious Studies (University of Ljubljana). Her research interests include film studies, feminist, and queer theory.

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What is the Affect of a Merry Genre? The Sonic Organization of Slovenian Folk Pop as a (Non)Balkan Sound (2022) author(s): Robert Bobnič, Natalija Majsova, and Jasmina Šepetavc published in: Journal of Sonic Studies
This article examines Slovenian folk pop: an allegedly “national Slovenian” musical genre and sound. We analyze the political discourses, sonic organization, and affect of Slovenian folk pop, applying the theoretical perspectives of cultural studies, sonic studies, and affect studies, to decouple the affect of Slovenian folk pop from spontaneously ideological associations with the nation and its borders. We advocate for a layered analytical lens accounting for the sonic and sociocultural dimensions of music, concluding that analyses of modern, (seemingly) locally-specific genres, should consider how and to what ends affect is territorialized and inscribed into the framework of the nation.
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