The Sound of Stuff – Archetypical Sound in Product Sound Design (2015)

Anna Symanczyk

About this exposition

Through their history, materiality, and use, products gain sonic qualities and attributes, which become an integral part of contemporary sound design for these objects. Taking the example of the vacuum cleaner, this article discusses the relationship between historical material properties and product sound design as well as between listening traditions and characteristic product sounds. It concludes that there is an archetypical sound for vacuum cleaners. Following the role of sound through several examples of advertisements, this article performs a cultural analysis of sounding objects and the communication surrounding these sounds in order to better understand the effects that archetypical sounds have on buyer or user perception of product sounds.
typeresearch exposition
keywordsSound, Sonic Studies, Sound Studies, Archetypes of Product Sound, Product Sound Design, Listening traditions, Advertise, Vacuum Cleaner Sounds
last modified28/10/2015
share statusprivate
licenseAll rights reserved
published inJournal of Sonic Studies
portal issue10. Issue 10
connected toJournal of Sonic Studies

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id name copyright license
221922 Video_Object_4_Advertising with extreme suction power Symanczyk All rights reserved
221911 Video_Object_3_Dyson v6 Urban - Spontaner Hausputz schnell erledigt Dyson All rights reserved
221902 Video_Object_2_Siemens Werbung Staubsauger 1991 Siemens All rights reserved
221884 Video_Object_1_Silence Force Extreme Cyclonic, der leiseste beutellose Multi-Zyklon Staubsauger Rowenta Silence Force Extreme Cyclonic All rights reserved
221875 Figure2_Symanczyk Symanczyk All rights reserved
221869 Figure1_Symanczyk Symanczyk All rights reserved
221842 sonicstudies-banner-964-3 Sonic Studies All rights reserved

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