Exposition

The Sound of Stuff – Archetypical Sound in Product Sound Design (2015)

Anna Symanczyk
open exposition

About this exposition

Through their history, materiality, and use, products gain sonic qualities and attributes, which become an integral part of contemporary sound design for these objects. Taking the example of the vacuum cleaner, this article discusses the relationship between historical material properties and product sound design as well as between listening traditions and characteristic product sounds. It concludes that there is an archetypical sound for vacuum cleaners. Following the role of sound through several examples of advertisements, this article performs a cultural analysis of sounding objects and the communication surrounding these sounds in order to better understand the effects that archetypical sounds have on buyer or user perception of product sounds.
typeresearch exposition
keywordsSound, Sonic Studies, Sound Studies, Archetypes of Product Sound, Product Sound Design, Listening traditions, Advertise, Vacuum Cleaner Sounds
date26/10/2015
published28/10/2015
last modified28/10/2015
statuspublished
licenseAll rights reserved
urlhttps://www.researchcatalogue.net/view/221835/221836
doihttps://doi.org/10.22501/JSS.221835
published inJournal of Sonic Studies
portal issue10. Issue 10
connected toJournal of Sonic Studies


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copyrightSymanczyk
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namesonicstudies-banner-964-3
copyrightSonic Studies
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nameVideo_Object_4_Advertising with extreme suction power
copyrightSymanczyk
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nameVideo_Object_3_Dyson v6 Urban - Spontaner Hausputz schnell erledigt
copyrightDyson
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nameVideo_Object_2_Siemens Werbung Staubsauger 1991
copyrightSiemens
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nameVideo_Object_1_Silence Force Extreme Cyclonic, der leiseste beutellose Multi-Zyklon Staubsauger
copyrightRowenta Silence Force Extreme Cyclonic
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