Re-imagining @ourdaysofgold_film: Follower Experience, Polyvocality, and Autofiction
(2025)
author(s): Assunta Ruocco, Thisbe Nissen, Genevieve Maynard, Frank Abbott, Phil Nunnally
published in: RUUKKU - Studies in Artistic Research
Our Days of Gold (ODOG) is an ongoing, durational artwork staged on Instagram at @ourdaysofgold_film since April 2017. Over its eight-year duration, the work has accumulated new layers of memory and interpretation shaped by followers’ responses, shifting platform aesthetics, and changes to Instagram’s visual logic, including the disappearance of the square grid in January 2025. Alongside creative contributions, the project draws on a survey conducted with long-term followers, tracing how experiences of viewing, remembering, and interpreting the work unfold over time. This co-authored exposition includes videos, screen-recorded navigations, and writing produced by followers whose contributions reveal a form of polyvocality: multiple interpretive threads and associations that remediate the archive while shaping its evolving narrative. Within this distributed process, ODOG engages autofiction not as a singular self-narration but as a collective mode of authorship, emerging through dispersed readings, layered memories, and networked resonances. At the same time, the project foregrounds the precarity of social media archives, where redesigns, algorithmic shifts, and potential platform loss constantly reshape how the work circulates and persists. Drawing on debates around remediation and digital preservation, ODOG tests how meaning, memory, and narrative can be sustained within unstable infrastructures while acknowledging their continual transformation.
