Artistic Entrepreneurship argues for an agency that involves and engages new combinations and new forms of cooperation among researchers, concepts and ideas, technologies, resources, and machines. It paves the way for a different kind of entrepreneurship in the truest sense of the word: Rather than just a business model, it is the undertaking or new beginning of acting together across sectors, across actors and across disciplines, to inspire people to tackle the challenges society faces.
"Contrary to what is usually believed, it is not general ideas and grandiose unfolding of great events that impress the mind during times of heightened historic upheavals, but rather the uninterrupted flow of little experiences, observations, disturbances, small ecstasies, or barely perceptible discouragements that make up day-to-day living." (Etel Adnan)
